SERVICES Step up your game with some killer branding! Whether you’re looking to create a whole new brand identity or you need a new catalogue for your products, I approach every project with a consumer first approach. When you can understand what drives your consumer to your products or services, you can create truly bold and intelligent designs for any brand. Logo Design The first point of contact between potential customers and your brand is often your logo. It’s very important that this first interaction is memorable and a connection is made. Strong logo design is timeless and requires no explanation. As a designer, I pride myself on developing designs that are based on strategy and objective thinking. They should look good, but also serve a purpose. This is why all branding projects begin with a research and discovery phase. Next, we move into the creative development stage where multiple logo concepts are presented and clients have a number of opportunities to provide their own feedback. At the end of the process, you’ll be provided with print and web versions of your logo as well as any colour variations or lockups needed. A good logo is...Clean & SimpleRecognizableTimelessVersatileCreative / UniqueOn-TargetLogo types Full Brand Identity Many people have made the mistake of believing a logo and a brand are the same thing. In reality, a logo is only a small piece of the pie. A brand encapsulates the company’s mission statement, objectives, and corporate identity as expressed through the corporate voice and aesthetic. It is the logo, words, colours, typography, personality, tone of voice, products and so much more – all working as one to express what the company stands for. What's Included? • Logo • Stationary • Fonts • Colors • Brand Guidelines Manual Optional Add-Ons • Signage • Package Design • Web Design • Clothing/Promo Items • Marketing Collateral So What is a Branding Guideline Manual? If you’re like most start-ups you have a basic idea of the elements that need to be created for your brand like the logo, stationary, website, etc., but aren’t totally sure how it all comes together. This is where brand guidelines comes in! This master document gathers and defines all of the different elements within a brand and explains how to create new materials that are on brand. It contains information about logo usage, the colour palette, typography, photography/image style, tone, applications and much more. If developed correctly, a strong brand guidelines manual will allow any designer to seamlessly develop new artwork for your company. In a perfect world the standards manual should be developed immediately after the logo has been finalized or when an established business is re-branding. Unfortunately it often takes companies years to realize that their marketing materials are becoming disjointed and that the look and feel differs from one piece to the next. It’s a common mistake, but not the end of the world. A talented designer can come in and develop a brand manual at any stage of company’s life that will correct their trajectory moving forward. What's Included? • Brand Overview • Logo Usage • Color Palette • Typography Rules • Photography/Illustration Style • Tone of Voice • Applications MORE SERVICES BrandingSimple LogosBrand IdentityBranding GuidelinesContent StrategyStory & MessagingPrintAdvertisementsSignage & RestaurantPackaging DesignGraphic DesignBrochures & CataloguesWebWebsite DesignWebsite DevelopmentContent CreationE-CommerceResponsive Designs...and more!Audience TarketingMarketing CampaignsSocial Media ManagementRetouching & Video EditingPhotography REASONS TO WORK WITH ME Consistent, dependable qualityI am passionate about what I doQuick turn-around timesNo project is too big or too smallTransparent pricing – no hidden costsI’ve worked in-house for large corporations, for ad agencies and as a freelancer. The insights from these 3 worlds gives me the ability to provide a streamlined process you won’t find anywhere else!